Interview: Paul Adan | Vice President of Lodging Development, Caribbean & Latin America Region - Marriott International Inc. / The Ritz-Carlton Hotel Company
SAHIC e-News Latin America - 2019
Vice President of Lodging Development, Caribbean & Latin America Region - Marriott International Inc. / The Ritz-Carlton Hotel Company
1. How was the vision for Sheraton transformation born?
After Marriott International acquired Sheraton Hotels & Resorts in 2016, we knew a change had to immediately be made to restore the brand’s 82-year-long heritage, while paving the way for its future. Due to the brand’s roots, the “Big Idea” for Sheraton’s transformation journey has always been about community and gathering -- bringing people together around the world.
2. What is Sheraton brand aiming for?
Sheraton’s heritage and portfolio allows it to be one of the few brands in the world that can actually claim a place as the World’s Gathering Place. The transformation is centered around this opportunity to create a differentiating experience for guests as well as the communities in which Sheraton exists. Leaning into productivity and co-working, the new Sheraton is aimed at providing service and uniquely designed spaces to allow for collaboration and productivity. The new design reflects the brand’s holistic vision for the future, making Sheraton the central gathering place of communities around the world, welcoming guests and locals into a public space that embodies the modern town square vibe.
3. What is the impact expected in guest experience, hotel operations and design philosophy?
The new, fully on-strategy properties will be complete with updated and renovated public lobby spaces and guest rooms.
Within our public lobby spaces, you’ll find elements that encourage co-working and productivity, allowing the guests and visitors to “work alone,” while being among others in a busy and bustling environment. One of the jewels of the new public lobby space is our Coffee Bar/Bar concept, which will allow guests to gather together and eat and drink what they want, when they want, throughout all times of day. You’ll also find elements such as the Community Table, giving guests the ability to own their own small working space for the day, complete with a lockable drawer and charging stations. We are also working on creating a seamless digital experience that will allow guests to interact with all the benefits of the space, with the Community Manager, the host and orchestrator of the public space, as the heart that ties it all together.
The guest rooms will provide the well-known comfort and residential aesthetic and feel that the Sheraton brand has always been known for.
4. Community is very important to Sheraton. What role did community play in shaping this innovation?
Sheraton is The World’s Gathering Place and as Marriott International’s most global and oldest brand, community is deeply rooted into Sheraton’s history. With a footprint in more than 70 countries worldwide, Sheraton has become a part of the community fabric, the hosts, and the gathering place for locals and guests alike. These different communities inspired Sheraton to create an even better vision for the future – a place where people could join forces and collaborate.
5. How are owners responding to the new vision?
Our owners are responding extremely well to the new vision and are very excited to see the vision come to life beginning with our Phoenix property at the end of this year into 2020.
6. What are some of the success stories behind renovated hotels? Which are the properties in the region with renovations underway or planned for the short term?
In CALA, the following properties are committed to renovation:
• Sheraton Salta
• Sheraton Santiago
• Sheraton Buenos Aires
• Sheraton Los Cabos
• Sheraton Sao Paulo
• Sheraton Porto Alegre
• Sheraton Santa Fe
7. How is Sheraton Transformation affecting market share in the region?
At this time, it’s too early to tell, but as transformations roll out across the region, we should have more data to support how it is affecting market share.
8. Is the brand´s footprint expanding in Caribbean and Latin America?
We currently have several hotels in the pipeline for our region and will be expanding in Mexico, Argentina, and Bolivia.
Paul Adan is the Vice President of Lodging Development for Marriott International Inc. and The Ritz-Carlton Hotel Company for the Caribbean and Latin America region and is based in Miami, Florida. Mr. Adan is responsible for hotel development of all the brands for Central and South America including Bulgari Hotels & Resorts, The Ritz-Carlton, JW Marriott, Edition, Autograph Collection Hotels, Renaissance Hotels, AC Hotels, Marriott Hotels & Resorts, Courtyard, Fairfield Inn, Residence Inn and Marriott Executive Apartments.
Mr. Adan is a graduate of Cornell University’s School of Hotel Administration and brings 20+ years of experience within the international hospitality industry, working extensively across the Americas and the Caribbean.
Mr. Adan began his career with Hilton International, working with their Board of Directors on the development of the group's properties in Brazil. Since then, Paul has held executive positions with Meliá Inversiones Americanas, Sol Meliá, NH Hoteles, CB Richard Ellis, and Amerisud, working on development deals from all perspectives. Paul has focused his career to hospitality development in Latin America and the Caribbean.
Paul brings an intimate knowledge of the hotel industry coupled with fluency in English, Portuguese and Spanish.